Over the years, Tree Monkey Music has been built around a pretty simple idea: guitar should feel good. Sound good, feel good, look good.
From our first capo to the music and ideas we’ve shared along the way, the goal has always been to make gear for people who genuinely love playing guitar.
Now it’s time for the next chapter.
We’re excited to announce that Tree Monkey is becoming STRUM.
STRUM — gear for the guitar lifestyle
The new name reflects who we are becoming a little more clearly.
STRUM makes quality guitar gear for those who play, who are inspired by their guitar. It’s a lifestyle thing. We celebrate great guitar music, and create our own along the way. Built by guitar people, for guitar people.
This change is about more than a logo or a new website. It’s about leaning further into the culture and creativity that surrounds guitar playing — the late-night riffs, the songs half-finished in voice memos, the guitars sitting in the corner calling your name.
We’ll still be making quality gear designed to help you enjoy playing more. But STRUM will also be a place where we share music, inspiration, ideas, and our own creative journey too.
Thanks for being part of the story so far. We’re just getting started.
— STRUM