How a love for guitar turned into a mission to build the best accessories on the planet.
[STRUM] makes quality guitar gear for those who play, who are inspired by their guitar. It's a lifestyle thing. We celebrate great guitar music, and create our own along the way. Built by guitar people, for guitar people.
What started as a side project quickly became a mission: to create guitar accessories that are as thoughtfully designed as the instruments they're made for. Every pick, strap, and capo we make is tested by real musicians in real sessions before it ever reaches your hands.
We don't design in boardrooms. We design in studios, on stages, and in practice rooms. Every product starts with a problem a musician actually has — and we don't stop until we've solved it properly.
Shop Our Gear →The principles that guide everything we make.
Player-First Design
Every product is designed with the player in mind. If it doesn't make playing better, we don't make it.
NZ Craftsmanship
Designed in New Zealand with attention to detail that reflects our commitment to quality over quantity.
Sustainable Materials
We use recycled packaging and source materials responsibly. Good gear shouldn't cost the earth.
Community Driven
We listen to our community. Many of our best products started as suggestions from players like you.
24 Month Warranty
We stand behind everything we make. If it breaks due to a manufacturing defect within 24 months, we'll replace it — no questions asked.
Music First
We're musicians before we're a business. Music is at the heart of everything we do — from our products to our playlists.